EMBRACING
IRRATIONALITY
Irrational Thinking in Three Parts
ONE
Your brain is holding you back. For millennia, rational decisions have kept people safe. But in today’s world that risk aversion holds you back. To become an irrational visionary, you need to open your brain for more expansive thinking.
two
There is a formula for irrationality. It starts by identifying the constants that hold people and industry back. The formula shows how to replace constants and develop an irrational vision.
three
Irrational thinking doesn’t happen if it can’t be applied across teams and organizations with a constant, disciplined process and continuous experimentation. The book will show you how to do it.
about BEn
Ben has helped some of the world’s largest companies bring innovation to market fast. To get there, he rewired his own brain’s OS.
SPEAKING
From Cannes to Bloomberg TV to industry events, Ben gets audiences thinking. See what Ben’s up to.
WORKSHOP
A hands-on workshop demonstrates how teams can Embrace Irrationality. Its energized groups at Fast Company, Cannes and top corporations.
Insights
Press
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