In The Press
the “irrational vision” of the cmo sparks creativity
CMOs typically have one eye on the future while making sure their organizations are meeting near-term goals. Keeping it all organized and focused requires creativity.
OneSix Acquires Strong Analytics, a Leader in Machine Learning and Artificial Intelligence
OneSix has acquired Strong Analytics to create a unified data and AI powerhouse delivering end-to-end solutions that help enterprises capture the full value of artificial intelligence. With a combined team of data engineers, ML scientists, and AI experts, the company is uniquely positioned to build high-impact applications—from predictive engines to AI agents. This move enhances OneSix’s capabilities in Snowflake and expands its reach across financial services, pharma, and tech.
Zaelab Announces Acquisition of Trellis to Expand Full-Service B2B Digital Commerce Offerings
Zaelab has acquired Trellis, a B2B-focused digital commerce and marketing agency, to expand its capabilities across D2C, marketplace, and UX strategy. The acquisition enhances Zaelab’s ability to deliver end-to-end digital transformation solutions and strengthens its platform expertise in Shopify, BigCommerce, and Adobe Commerce. This move positions Zaelab to better serve global B2B clients with more flexible, omnichannel experiences.
Zaelab and TMG Merge to Create Leading Independent Company for AI-Ready B2B Enterprise Transformation
Zaelab has merged with Techmates Group (TMG) to form the largest independent consultancy focused on modernizing B2B enterprises across commerce, CPQ, experience, and cloud. The combined company unites 350+ professionals and proprietary solutions like Portul and Fuse to help manufacturers unlock AI’s full potential and streamline digital transformation. This strategic move strengthens their position as a leading Shopify enterprise partner and accelerates innovation for global B2B clients.
Tru Consulting Secures Strategic Growth Investment from Superstep Capital to Propel Growth in the Anaplan Ecosystem
Superstep Capital has made a strategic growth investment in Tru Consulting, the 2024 Anaplan Partner of the Year for the Americas, to accelerate its expansion and deepen its impact within the Anaplan ecosystem. The partnership will enhance Tru’s ability to deliver innovative, high-impact solutions across the public sector and higher education. With a 100% project success rate, Tru is poised for its next chapter of transformative growth.
Digital agency CQL gets investment, new leadership
Superstep Capital has made a strategic investment in CQL, a Grand Rapids-based digital commerce agency known for delivering end-to-end solutions for leading D2C and B2B brands. The investment will accelerate CQL’s growth, expand its capabilities, and support a targeted acquisition strategy. New executive leadership and advisory board additions position the company for its next phase of scale and innovation.
Zaelab Announces Strategic Growth Investment from Superstep Capital
Superstep Capital has made a strategic growth investment in Zaelab, a leading digital consultancy focused on next-generation B2B commerce solutions. The partnership will accelerate Zaelab’s growth through expanded capabilities, strategic acquisitions, and continued innovation in composable commerce. This move strengthens Zaelab’s position as a premier B2B digital experience partner.
superstep capital announces strategic investment in data and cloud transformation leader, one six solutions
Superstep Capital has made a strategic investment in One Six Solutions, a fast-growing data and cloud transformation firm based in Chicago. The partnership will fuel One Six’s continued growth and strengthen its position as a premier provider of modern cloud and data services.
brand spotlight: the pandemic persists, and so do successful
CMOs should read this report to learn from the brands that found success despite ongoing pendemic adversity.
cmos need to think and act locally in the age of covid-19 and beyond
This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local business today, you’re probably missing out on delivering what your customers need.
The Agency POV On How Major Brands Are REsponding to the COVID-19 Crisis
Brick-and-mortar businesses are being impacted in a variety of ways based on how they serve customers. The extent of this impact and how they respond will vary by geography and location. These are uncharted waters for brands, agencies and consumers alike.
Why You Should Think Irrationally in 2020 Like These Brands Did
If you want the next big thing, you need to not only think bigger, but more irrationally. Rational thinking leads to the same rational outcomes. In a world where today doesn’t look like yesterday and tomorrow most certainly won’t resemble today, embracing irrationality just might be the most effective course of action.
Why Plant-Based Proteins Might Go The Way of WeWork
Impossible and Beyond Meat brands are trending at fast-food restaurants nationwide, with meat-centric chains like Burger King launching a plant-based Impossible Whopper. Some herald this as a paradigm-shifting moment, the end of meat even
Welcome to the drive-thru, AI will take your order
Daniel McCann, founder of 5Thru, became frustrated with waiting in growing drive-thru lines — sometimes 15 cars deep — to buy his morning coffee. As a payments expert, he knew that payments at the window take 23 to 25 seconds to process in addition to cook times, which adds up quickly if there is a line.
Reebok is launching a new membership program to build direct customer relationships
Reebok is angling for a deeper relationship with its customers through a tiered loyalty program that offers free shipping and returns, VIP customer service, events, training sessions and other personalized offers. On Tuesday, the company launched Unlocked…
Wells Fargo may still be under fire, but customer deposits continue to grow anyways
Wells Fargo CEO Tim Sloan faced tough scrutiny in a hearing with the House Financial Services Committee on Tuesday, drawing criticism across party lines. The big bank faced questions regarding its past “egregious consumer abuses,” as described by…
Delivery dilemma: Are in-house innovations or third-party aggregates best?
No longer confined to the pizza and Chinese segments, restaurant delivery has gone from a bonus to a necessity in just a few years. Since 2012, delivery visits are up 10% and sales are up 20%, according to The NPD Group.
The Future-Ready CMO
Fueled by the rapid evolution of technology, marketing has changed dramatically in the past decade. What, then, do the coming years hold for CMOs? While the possibilities are endless, an increased focus on the customer is likely a safe bet.
How Walmart and ShopRunner Capitalized on Prime Day’s Downtime Fail
Fast and quick service with a smiley face emoji: that’s the strategy Walmart and ShopRunner decided on when Amazon went down on Prime Day. Both the retail giant and the ecommerce upstart…
When Trump Tweets, This Bot Makes Money
President Donald Trump tweeted on Monday that the chaos in airports over the weekend was Delta Airlines' fault—along with protesters and "the tears of Senator [Chuck] Schumer." He sent those tweets a little after 7 a.m. By 9:30 a.m…
Robot makes money off Trump's tweets and donates it to the ASPCA
Austin-based marketing company T3 has created a robot -- dubbed the "Trump and Dump" -- that analyzes Trump's Twitter feed. Every time the president sends a negative tweet about a publicly traded company…
This Bot Shorts Stocks Based on Trump’s Tweets
President Donald Trump’s tweets have caused headaches for everyone from Mexico’s currency traders to the world’s most valuable companies. Now there’s a robot out to profit from the pain.
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